Our Vision at Tourism Richmond

At Tourism Richmond, we believe it takes an entire community to accomplish great things. We embrace a team approach that fuels our growing partner, community, association and organization relationships to advance the visitor economy in Richmond, British Columbia and Canada.

Purpose
To ensure Richmond and our community benefit from a thriving visitor economy.

Vision
Richmond is a can’t-miss part of the Metro-Vancouver experience.

Mission
Building Richmond’s reputation and making it a desirable place to live, work, and visit.

Strategy
Our strategic pillars are Community Building, Customer Engagement, and Organizational Sustainability. Through partnerships with the public and private sector, the power of our brand, and the creation of unique experiences, we will make Richmond a can’t-miss part of the Metro Vancouver experience.

Core Values: EPIC
Excellence · Passion · Integrity · Collaboration

Value of Tourism / Economic Impact & Highlights
In 2019, Tourism Richmond conducted a Visitor Volume Project to measure tourism’s impact on our economy. Overnight visitation to Metro Vancouver was approximately 11.0 million, an increase of 6% compared to 2017 when we last conducted the study. About 3.4 million of these visitors, or 31%, stayed overnight in Richmond.

It is estimated that visitors from outside Metro Vancouver spent over $1.9 billion in Richmond, representing an increase of 12% versus 2017. Additional highlights include:

• In 2019, Richmond’s Net Promoter Score reached 29, compared to 8 in 2017.
• Richmond attracts visitors from around the globe, with over 60% coming from outside of Canada.
• Vancouver International Airport has been rated the best airport in North America for an unprecedented 11 consecutive years.

Community Building
Growing the visitor economy responsibly and sustainably and enabling businesses and residents to benefit from its growth take more than a marketing campaign. It requires true partnership, and it takes a community that understands the value of tourism to the economy and how tourism enriches life for its residents.

Tourism Richmond is committed to engaging with all of our partners – including residents – to develop and enhance our destination and ultimately help Tourism Richmond achieve its purpose of making Richmond an amazing place to live, work, play, and visit. Tourism Richmond helps make communities more livable and welcoming by working with local businesses, the City of Richmond, and other partners and providing support for amenities, programs, and services enjoyed by residents and visitors.